A new mayonnaise, flavoured like pickled onion crisps, is set to give tastebuds a jolt. In preparation for Halloween, Heinz and Walkers have collaborated to create the limited edition Heinz [Scarily] Good Monster Munch Pickled Onion Flavour Mayo.
Thiago Rapp, the director of taste elevation at Kraft Heinz, described it as “the ultimate flavour mash-up that will add a tangy twist to any dish.” He emphasised the company’s commitment to exploring bold new flavours that cater to contemporary tastes.
Starting tomorrow, curious consumers can purchase a bottle on Heinz’s website. It will be available in Iceland from Tuesday and in other supermarkets next month. The recommended retail price is £2.40, but Heinz allows retailers to set their own prices.
Heinz are fully taking the piss now lol u gota be a right weirdo to have this pic.twitter.com/sWoGimtqJh
— Farhan🇵🇸🇲🇦🇵🇰🏴 (@FarhanAJK) September 18, 2024
This daring dressing is the latest in Heinz’s series of unusual mayonnaises. Previous flavours have included Terry’s Chocolate Orange, hot cross buns, and even a Barbie-themed version.
The latest product taps into a growing trend among younger consumers who are nostalgic for retro crisps. Sales of KP Skips, Smiths Frazzles, and Discos have recently surged.
What Other Media Are Saying
- Daily Record reports on Heinz’s new Halloween-themed black garlic mayo, which excites fans with its unique blend and spooky packaging, priced at £2 in limited-edition bottles. (Read more)
Frequently Asked Questions
Here are some common questions asked about this news
What is the new Heinz mayo flavor?
Heinz [Scarily] Good Monster Munch Pickled Onion Flavour Mayo.
When can I buy the new Heinz mayo?
Tomorrow on Heinz’s website, in Iceland from Tuesday, and in other supermarkets next month.
How much does the new Heinz mayo cost?
The RRP is £2.40, but retailers have price discretion.
What are some past unusual Heinz mayo flavors?
Terry’s Chocolate Orange, hot cross buns, and a Barbie-themed mayo.
Why did Heinz create this new mayo flavor?
To tap into the trend of younger consumers keen on retro crisps and to push boundaries with bold flavors.
