Now the Oasis ‘dynamic pricing’ rip-off is coming to football! Spanish club announce new price model where seats will increase in cost ‘subject to occupancy and proximity of the date’

Thousands of Oasis fans were furious on Saturday after being unable to get tickets due to the new ‘dynamic pricing model’, a move that is now being extended to football matches.

Following the announcement of Oasis’ long-awaited reunion last week, tickets for their shows went on sale this weekend. But after patiently queuing for hours, fans discovered that prices had doubled during the day due to high demand.

The system was dubbed ‘dynamic pricing’ and was heavily criticised by the public as ticket prices rose rapidly within minutes.

But Spanish club Valencia seem to like the idea and have announced plans to trial it for their matches, with the ‘support and technology of LaLiga’.

A statement confirming the decision said: ‘One of the new elements of the 2024-25 season is the introduction of dynamic pricing for ticket purchases.

Dynamic pricing will now be used by Spanish club Valencia this season

This means that their fans have to pay large sums of money if they want to get last minute tickets

‘Following the global trend in shows, sporting events and entertainment, Valencia CF will join this organization, which has the support and technology of LaLiga.

‘The tickets are therefore sold at a basic price, which can increase during the day. This price always depends on various parameters, such as the occupancy of the stadium and the proximity of the date.’

‘If you buy your tickets early, you will get the best price! Plan ahead and buy your tickets in the best area and for the best price. Prices can be viewed online.’

The new pricing model is unlikely to go down well with fans attending the match, who now have to pay large sums of money if they buy a ticket for a match at the last minute.

Ticket prices in the UK have been under scrutiny in recent months, but Premier League clubs have yet to introduce dynamic pricing.

West Ham have been criticised for their ‘scandalous’ pricing ahead of their match against Premier League champions Manchester City last weekend.

In July it was revealed that ticket information revealed that under-18s could pay up to £120. Supporters complained that these prices were ‘driving families out of the game’.

Premier League ticket prices have also come under scrutiny in recent times, with fans criticising the ‘scandalous’ prices for West Ham’s home game against Man City on Saturday.

Celtic fans also ridiculed Rangers for high ticket prices when they played a friendly against Manchester United in July.

Despite United fielding a weakened team, with many of their players having played in Euro 2024 or the Copa America, fans still had to pay up to £58 to watch the match at Murrayfield.