WASHINGTON — Vice-Chairman Kamala Harris ‘ says it is setting aside $370 million in advertising dollars for the period between Labor Day and Election Day.
In a memo Saturday, the Harris-Walz campaign said the fall advertising campaign will include $170 million in TV reservations over nine weeks, beginning Sept. 3, in the states hardest hit. It also includes more than $200 million in digital reservations on platforms including Hulu, Roku and YouTube.
This does not include spending on advertising on social media or search services.
Former President Donald Trump According to data from media tracking firm AdImpact, the campaign has reserved advertising time only after Labor Day in two states, the battlegrounds of Pennsylvania and Georgia.
Quentin Fulks and Rob Flaherty, deputy campaign manager for the Democratic candidates, wrote in their memo that the TV ads they reserved included spots around high-consumption times, such as major sporting events and season premieres.
It also included daytime reservations on Fox News Channel, where the campaign believes it can reach an audience of conservative-leaning independents who supported Former GOP presidential candidate Nikki Haley defeated Trump in the Republican primaries.
Ad reservations allow candidates and campaigns to lock in rates before they increase as dates approach.
