WASHINGTON — WASHINGTON (AP) — Kamala Harris’ The presidential campaign is launching a $90 million advertising campaign over the next three weeks to introduce the Democrat to voters and increase the contrast with Republican Donald Trump.
The media buy marks her campaign’s biggest investment yet in voter messaging, with just 2 1/2 months until Election Day in November. It comes on the heels of a $50 million worth of ads booked last month, shortly after Harris replaced President Joe Biden as the party’s leader.
Harris’ campaign is backed by a hast of fundraising since the switch, and is now in the process of spending the money in an attempt to counteract what was overwhelming spending by Trump and his allies in the days after Biden withdrew.
According to Harris’ team, the ad campaign will focus on the vice president’s personal story, her career as a California prosecutor, her commitment to standing up to powerful interests and a contrast with what the team called Trump’s “dangerous, extreme agenda.”
The ad buy will reach seven core states and expand the Harris team’s spending into smaller markets it has not yet reached, such as Marquette, Wisconsin, and Erie, Pennsylvania. The campaign said it is focusing its spending on programs watched by the voters it wants to attract to the polls, including “The Bachelorette,” “Big Brother,” “The Daily Show,” “Love & Hip Hop: Atlanta” and “The Simpsons.”
According to Harris’ campaign, $310 million had been raised by July and the company had $377 million in cash by early August.
Deputy campaign manager Quentin Fulks said the more voters learn about Harris, the more they will understand that she is “the only candidate qualified to lead our country for the next four years.”
