HBO’s hit series The White Lotus has just wrapped up filming on Koh Samui for its highly anticipated Season 3. Scott Schaeffer, HBO’s Senior Vice President for Production, hailed Thailand as a cinematic paradise, praising its natural splendour and skilled local crews.
Schaeffer’s glowing endorsement came during a high-profile meeting with Thailand’s Tourism and Sports Minister Sermsak Pongpanich and Ministry Secretary Penpisut Jintasophon. He lauded the professionalism of the Thai production team and expressed gratitude to the government and locals for their unwavering support.
“Koh Samui and Thailand’s Gulf islands offer some of the world’s most breathtaking backdrops.”
Schaeffer credited Thailand’s enticing incentives as a key factor in HBO’s decision to film here, calling them among the best in Asia.
Sermsak predicted a tourism boom once The White Lotus hits screens worldwide, expecting a surge in visitors keen to explore the show’s stunning filming locations. He projected a windfall for Thailand’s economy, with foreign film revenues expected to soar past 7.5 billion baht by the end of this year.
Sermsak highlighted the country’s post-pandemic resurgence in the global film industry.
“Thailand is fast becoming a magnet for international filmmakers.”
With a record-breaking 6.753 billion baht generated last year alone, and a promising 3.416 billion baht already in the first five months of this year, Thailand’s star is clearly on the rise.
With incentives offering a 20% refund to foreign crews and a wealth of scenic locales and local talent, Thailand is primed to lure even more blockbuster productions in the years to come, reported The Nation.
ORIGINAL STORY: White Lotus effect: Thai resorts brace for tourist tsunami
As the fictional guests of Season 3 of The White Lotus bid farewell to their lavish Thai resort, tourists are gearing up for their tropical escape. The series recently concluded filming at multiple luxurious locations in Thailand. Although the show won’t air until next year, hotels and tour operators are already anticipating a White Lotus boom.
The previous seasons of the show, which offers a satirical glimpse into the lives of its affluent guests and the staff at the titular luxury hotel, were filmed at Four Seasons properties in Maui, Hawaii, and Taormina, Sicily. Fans turned these real-life locales into must-visit destinations, leading to a surge in visitors. Some eager tourists are making their way to Thailand even before the new season airs.
Misty Belles, spokesperson for Virtuoso, a network of luxury travel advisors, stated that the Four Seasons in Taormina is fully booked.
“We’re expecting Thailand to go crazy once White Lotus airs. People are already trying to get there first.”
Virtuoso’s bookings to Thailand have surged 38% from last year, mainly driven by US travellers.
Black Tomato, a luxury travel agency specialising in vacations inspired by popular films, reported a 44% increase in sales to Thailand in the first four months of this year. Prices have risen by about 15% from last year.
Guests specifically requested the resorts featured in the upcoming season: Four Seasons Koh Samui, where an ocean-view villa costs about US$1,700 (approximately 60,000 baht) a night, and Anantara Mai Khao, with pool villas priced at around US$400. Availability at these properties is becoming scarce.
Leading Hotels of the World, a collection of independent luxury hotels, noted a 25% increase in searches for its six properties in Thailand after the show’s filming was confirmed. The Tourism Authority of Thailand (TAT) reported heightened interest in Koh Samui, Phuket, and Bangkok.
“Appearing in The White Lotus Season 3 allows us to reach a truly global audience,” says Chompu Marusachot, director of the Tourism Authority’s New York office.
Thailand has already seen a 37% rise in foreign visitors this year, with projections of nearly 36 million arrivals. The tourism ministry even increased cash rebates for foreign film productions to attract shoots like The White Lotus, saving HBO’s crew up to US$4.1 million.
Koh Samui waste
However, Koh Samui faces challenges. The island struggles with 150,000 tonnes of waste due to a malfunctioning incinerator and a water shortage that forces some hotels to buy water from private suppliers. Prime Minister Srettha Thavisin has pledged support to tackle these issues.
Ratchaporn Poolsawadee, president of the Tourism Association of Koh Samui, urges local leaders to prepare for the tourist influx, reported BNN Bloomberg.
“We need to expand roads, improve waterworks, and manage waste. We want to give our guests a wonderful experience of Thailand. We have to get ready for them.”
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